Who We Are
In 2009, in compliance with regional directives aimed to improve small and medium businesses in city centers, Varese Urban District of Commerce was established, which operates through the Association IN VARESE. - MORE -

Who We Are

In 2009, in compliance with regional directives aimed to improve small and medium businesses in city centers, Varese Urban District of Commerce was established, which operates through the Association IN VARESE. The Association is participated by the Municipality of Varese, UNIASCOM Union Traders Association of the Varese Province, Varese Confesercenti and other major town Associations. The Association works for the development of marketing actions functional to enhance commercial operators in the district area corresponding with the city center and integrated actions and system dedicated to the District customers. During events organized on the territory, carries out activities aim to promote the retailers and the incoming flows of tourists by providing information services, even with modern technology. Will also put attention to the improvement of aesthetics and decoration of spaces for trade, the managing system for the access flows to the areas of the District, as well as actions in safety favor.

Info
District Trade In Varese
Via Sacco, 5
21100 Varese (VA)
Phone: 0331234567
Fax: 0331234567
Email: info@varesesmartcity.com
Contact Us
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THE PROJECT
 
The aim of the project is the testing of NFC technology (Near Field Communication) for Varese territory promotion. NFC technology is a short-range wireless communication that allows two devices (typically NFC tags and NFC smartphone), located at short distance from each other, to exchange data. The project has been placed NFC tags, recognizable by the presence of the logo of the initiative, in different places of the city: municipal buildings, shop retailers window, “Sacro Monte “ information boards.
Window Decal - Varese SmartCity Window Decal
Discover Promotions
 
Tapping logo with a NFC mobile phone, the tag is read and this has access to Varese SmartCity ecosystem through the Mobile Internet services which were developed in the experimentation. In this way it is possible to read information of interest and use services available through the phone's display. The NFC systems offer great potential respect to the services of every day citizen enjoys: the trial of NFC technology represents both an opportunity for the individual business realities to achieve a competitive advantage, both an instrument of territorial marketing which by its nature lends itself to possible synergies with other ongoing projects aimed at supporting trade and the territory promotion.
 
District Trade In Varese
The project is sponsored by the Municipality of Varese and the Province of Varese, the Chamber of Commerce, Industry, Handcraft and Agriculture of Varese, Varese Ascom Confcommercio, Confesercenti Varese, Varese District Trade In it is the implementing body.
 
 
HOW DOES IT WORK?
How to read NFC tags of Varese SmartCity?
 
Prerequisite is to have a smartphone with NFC technology and follow the simple instructions given in the box on the right:
  1. Unlock your NFC smartphone
  2. Enable NFC functionalities in settings
  3. Tap logo with your NFC smartphone
  4. Enter into Varese SmartCity!*
* connection fee may be charged by your mobile operator
HOW DOES IT WORK HOW DOES IT WORK HOW DOES IT WORK HOW DOES IT WORK
 
 
Where can I find decals and NFC services which give access?
 
The windows of the shops that have joined and on the “Le Corti “ totems for the following services:
  1. information on current promotions
  2. acquisition discount coupon
  3. contactless payment
 
On important public buildings, at the “Sacro Monte”, at bus stops (CTPI) for the following services:
  1. times of public offices and museums
  2. tourist information and maps of the Sacred Mountain
  3. urban and suburban zones races (Transport Consortium Varesino CTPI)
  4. information, coupons, and promotions related to exhibitors participating
 
ADVANTAGES
 
Companies, retailers, local authorities adopting the technology will enjoy, thanks to the characteristics of the initiative, a competitive advantage and the ability to enhance the marketing tools in the Municipality of Varese. Citizens who wish to participate as users will be able to take the opportunity to experiment with new services to be activated. The initiative aims to verify the extent of the benefits derivable from the use of NFC systems.

The technology allows, in fact, of:
  1. Speed up payments. The transactions would become more convenient for consumers and at the same time faster / safer for businesses;
  2. Enhance the visibility of the supply companies through special panels (smart poster) that would signal directly to your mobile promotions and other useful business information;
  3. Improving the use of services by citizens;
  4. Promote the area channeling through further technological means of easy access to information cultural, tourist and convention;
  5. Encourage the creation of a network of services targeted informational and commercial inter-related.
 
WHY PARTICIPATE
 
The NFC systems are entering the market and offer great potential for services of which every citizen enjoys every day: the trial of NFC technology represents both an opportunity for the individual business realities to achieve a competitive advantage, it is a marketing tool that territorial by its nature lends itself to possible synergies with other ongoing projects that are aimed at supporting trade and the promotion of the territory.
 
HOW TO PARTICIPATE
 
To participate, just contact the District Trade In Varese.

Email: info@varesesmartcity.com
Address: Via Sacco 5 – 21100 Varese (VA) – Italia